Rubik’s Cube

After 37 years, how do you get people to see the Rubik’s Cube from a new angle? Answer: give it the kiss of life. And attitude. This was a really satisfying project to work on. It’s always a problem to take an established product and persuade your audience to see it differently. Hopefully, we solved it…

Client: Rubik
Agency: Greenroom Films
Format: Commercial